Yesterday ended a trade fair in Bologna and it was a satisfaction to receive compliments from many people for making a stand different from the usual, instead of showing that communicates. This is beginning to prove that the statement we set up last year begins to bear fruit and that people understand how important certain values \u200b\u200band projects as well as products and services themselves.
But I must say it was a little 'demoralizing to know that some promotions on guided by old settings of mass marketing still get a good return. I wonder then if the Italians are prepared to invest something on projects that go beyond immediate self-interest and then the communication as we have characterized can be really effective.
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